It's Not About The Coffee 10 Principles
Introduction
It’s Not About The Coffee is a book written by Howard Behar, former President of Starbucks Coffee Company International. The book talks about the principles that Behar learned during his tenure at Starbucks, which helped him turn the company from a small coffee chain into a global brand. In this article, we will discuss the 10 principles outlined in the book and how they can be applied to achieve success in any business.
Principle 1: Know Who You Are
The first principle is about knowing who you are as a person and as a company. Behar believes that it’s important to have a clear understanding of your values and beliefs, and to stay true to them. By doing so, you create a strong foundation for your business and make it easier to make decisions that align with your values.
Principle 2: Think Independently
The second principle is about thinking independently and not being afraid to challenge the status quo. Behar believes that innovation comes from people who are willing to take risks and try new things. By encouraging independent thinking, you create a culture of creativity and innovation that can help your business stay ahead of the competition.
Principle 3: Build Trust
The third principle is about building trust with your customers and employees. Behar believes that trust is the foundation of any successful business and that it’s important to be transparent and honest in your dealings with others. By building trust, you create a loyal customer base and a team of employees who are committed to your vision.
Principle 4: Create a Sense of Community
The fourth principle is about creating a sense of community for your customers and employees. Behar believes that people are social creatures and that they want to feel connected to something larger than themselves. By creating a sense of community, you can foster loyalty and commitment among your customers and employees.
Principle 5: Embrace Resistance
The fifth principle is about embracing resistance and using it as a tool for growth. Behar believes that resistance is a natural part of any change process and that it’s important to embrace it rather than fight against it. By doing so, you can learn from your mistakes and make improvements that will help your business succeed.
Principle 6: Be Accountable
The sixth principle is about being accountable for your actions and taking responsibility for your mistakes. Behar believes that accountability is essential for building trust and creating a culture of excellence. By holding yourself and your team accountable, you can ensure that everyone is working towards the same goals.
Principle 7: Take Action
The seventh principle is about taking action and making things happen. Behar believes that action is the key to success and that it’s important to be proactive rather than reactive. By taking action, you can solve problems quickly and make progress towards your goals.
Principle 8: Be Present
The eighth principle is about being present and fully engaged in the moment. Behar believes that it’s important to be mindful and aware of your surroundings, as well as the people around you. By being present, you can better connect with others and make more informed decisions.
Principle 9: Practice Leadership
The ninth principle is about practicing leadership and setting an example for others to follow. Behar believes that leadership is about inspiring and empowering others to achieve their full potential. By practicing leadership, you can create a culture of excellence and achieve great things as a team.
Principle 10: Dare to Dream
The tenth principle is about daring to dream and pursuing your passions. Behar believes that it’s important to have a vision for the future and to work towards that vision every day. By daring to dream, you can achieve great things and make a positive impact on the world.
Conclusion
In conclusion, the 10 principles outlined in It’s Not About The Coffee are essential for achieving success in any business. By knowing who you are, thinking independently, building trust, creating a sense of community, embracing resistance, being accountable, taking action, being present, practicing leadership, and daring to dream, you can create a culture of excellence and achieve great things as a team.
