Black Rifle Coffee Company New York Times Article
Black Rifle Coffee Company has been making headlines recently after being featured in a New York Times article. The article, titled "A Coffee Company Led by Veterans Finds a Home in Trump's Washington," details the company's unique business model and dedication to supporting American veterans.
The Origins of Black Rifle Coffee Company
Black Rifle Coffee Company was founded in 2014 by Evan Hafer, a former Green Beret and CIA contractor. Hafer wanted to create a coffee company that would not only provide high-quality coffee but also support American veterans and first responders. The company's name is a nod to the M16 rifle, which is commonly referred to as the "black rifle" by members of the military.
Since its founding, Black Rifle Coffee Company has grown rapidly, with over 80 employees and over $80 million in revenue in 2019. The company has also gained a dedicated following among coffee enthusiasts and supporters of the military and law enforcement.
Black Rifle Coffee Company's Business Model
One of the unique aspects of Black Rifle Coffee Company's business model is its dedication to hiring American veterans and first responders. Over 70% of the company's employees are veterans or first responders, and the company has pledged to continue hiring from these groups as it grows.
Black Rifle Coffee Company also donates a portion of its proceeds to organizations that support veterans and first responders. The company has donated over $200,000 to veteran and first responder charities since its founding.
The New York Times Article
The New York Times article about Black Rifle Coffee Company highlights the company's support for President Trump and its decision to open a roasting facility in Washington, D.C. The article also notes that the company has faced criticism from some consumers who disagree with its political stance.
Despite the criticism, Black Rifle Coffee Company has continued to grow and expand its business. The company recently opened its first retail location in San Antonio, Texas, and has plans to open more locations in the future.
Conclusion
Black Rifle Coffee Company's dedication to supporting American veterans and first responders has made it a unique player in the coffee industry. While the company's political stance may not be popular with everyone, its commitment to giving back to those who have served their country has earned it a dedicated following among supporters of the military and law enforcement.